Chain charts slow but steady public image recovery since launching ads touting quality
Taco Bell is beginning to bounce back in the court of public opinion after a false advertising lawsuit targeting the quick-service chain’s beef damaged its brand image earlier this year, according to new research from YouGov BrandIndex. The consumer lawsuit, which was filed in January, alleged that the 5,600-unit brand’s taco filling contained fillers and extenders and was falsely advertised as beef. The brand consulting firm, which measures consumer perceptions of companies by ...
It’s free but we need to know a little about you to continually improve our content.
Why Register?
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!