Taco Bell will debut a new marketing campaign this weekend centered on a new “Live Más” tagline. The Yum! Brands Inc. quick-service chain will introduce the campaign’s first commercial Saturday night during TNT’s broadcast of NBA All-Star Saturday festivities. Taco Bell spokesman Rob Poetsch said “Live Más” is a more “experiential” tagline, meant to reflect consumers’ move from “food as fuel toward food as ...
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