Amid allegations by franchisees of McDonald’s, Wendy’s and Baja Fresh Mexican Grill that some new products haven’t been tested properly before launch or were rolled out too quickly, Taco Bell has begun speeding up new-product test marketing, aiming to double its rate of product launches. The rollout-related disputes and introductory accelerations come as reminders that new-product introductions are vital to restaurant marketing because chains must make “news” to retain ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!