Amid allegations by franchisees of McDonald’s, Wendy’s and Baja Fresh Mexican Grill that some new products haven’t been tested properly before launch or were rolled out too quickly, Taco Bell has begun speeding up new-product test marketing, aiming to double its rate of product launches. The rollout-related disputes and introductory accelerations come as reminders that new-product introductions are vital to restaurant marketing because chains must make “news” to retain ...

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