Taco Bell has appointed Brian Niccol as its chief marketing and innovation officer, a new position for the brand, parent company Yum! Brands Inc. said Thursday. Niccol most recently served as general manager and previously chief marketing officer of Pizza Hut, which also is a division of Louisville, Ky.-based Yum. He replaces David Ovens, who stepped down as Taco Bell CMO on Aug. 25. In his new role, Niccol will oversee marketing and public relations, as well as menu research and ...

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