IRVINE Calif. Taco Bell, in a new turnaround push, is doubling its product introductions, shortening the test process for possible rollouts and issuing coupons for the first time in five years, according to analysts who attended a presentation hosted Wednesday by parent company Yum! Brands Inc. During the meeting here, officials of the Mexican quick-service chain also reportedly aired plans to use more promotions like this week's World Series-related taco giveaway, which was widely ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!
Questions about your account or how to access content?