LOS ANGELES Long known for its “outside the bun” thinking when it comes to advertising, Taco Bell won recognition for its creative work last year, outranking all other restaurant brands on the “Top Scoring Television Advertisements for 2009” list, compiled by analytics firm Ace Metrix. The Irvine, Calif.-based quick-service chain’s most effective commercial, titled “People Sing Piña Colada,” blended a spoof of “Escape (The Piña Colada Song)” with scenes of people turning to Taco Bell’s ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!
Questions about your account or how to access content?