Jack and Wendy may want to do more interviews. As fellow quick-service mascot Juan Maker, spokesman for The Taco Maker, has shown, new-media marketing can benefit from a complementary push in traditional advertising methods. The Taco Maker put Juan to work in a hybrid marketing campaign, which combined irreverent spots on talk radio with a text message coupon program that yielded redemption rates of about 50 percent and contributed to a 21-percent increase in first-quarter ...

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