I read with great interest Peter Francese’s recent article in Nation’s Restaurant News, “The Greatest Generations for Growth,” Sept. 20, page 62. First, because I’m a career marketer, but second, because I belong to America’s fastest-growing consumer group — Hispanics.
 Francese wrote about the challenges facing the restaurant industry as the traditionally heaviest-spending consumers — the baby boomers — age. As the 45- to 54-year-old ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Already registered? here.