TCBY's parent company is attempting to reinvigorate the nearly 30-year-old brand with a new self-service prototype scheduled to open here in July. Combined with an updated design, logo and brand identity, TCBY officials said Tuesday that the move to self-service is a step in reclaiming the chain's former leadership in the frozen yogurt category. Tim Casey, chief executive of TCBY parent Mrs. Fields Original Cookies Inc., said the new company-owned prototype would not be the ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!
Questions about your account or how to access content?