Subway probably could not have anticipated the reaction it would get from a well-intentioned kids’ promotion. The sandwich chain launched an online essay contest, called “Every Sandwich Tells a Story,” for elementary school students. The grand-prize winner will receive a gift basket from book publisher Scholastic Inc. and Subway gift cards. What’s more, the winner’s school will receive athletic equipment valued at $5,000.That’s the main reason Subway is conducting the contest, which ...

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