The nation’s biggest restaurant brands continue to dominate in social media as they move beyond branding and use the online tools to drive traffic at the local level, according to the latest Social Mention Index from social-marketing software firm Vitrue. Starbucks, McDonald’s and Subway took the first three spots in the top 25 rankings, which Vitrue said are based on the number of online mentions the companies garner on social-networking sites like Twitter and Facebook, ...
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