“Oh yes we did” spots do the trick. In a year where the restaurant industry’s hottest ad campaign consists of a pizza chain admitting its old core product tasted like cardboard, it may seem like everything restaurants know about marketing no longer applies. But by advertising its reformulated pizza with transparent, documentary-style commercials like “Pizza Turnaround” and “Pizza Holdouts,” Domino’s endgame was the same as any other restaurant ...

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