With the battle for market share expected to get even tougher next year, restaurant operators will have to be smarter in how they target “influencers” — people others turn to for restaurant advice — to drive traffic. So says Carin Galletta Oliver, president of the San Francisco-based world-of-mouth marketing agency Ink Foundry, who predicts six restaurant marketing trends for 2012 — plus one trend she contends restaurant operators should rethink in the new year. ...
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