It’s not groundbreaking consumer insight, but college students love pizza. Scott Iversen, director of advertising and franchise development for Toppers Pizza, says that sounds obvious, but not many brands go after the 18-to-24 demographic as aggressively as 26-unit Toppers does. The Whitewater, Wis.-based chain, which began in the college town of Champagne, Ill., in 1991, always has tried to connect to the young-adult niche with its witty, irreverent advertising and branding. ...
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