As more and more foodservice operators realize, foods with heat are extremely craveable today. In fact, menu mentions including the description “spicy” grew 23 percent during 2009, and spicy is the top ingredient flavor associated with sandwiches, according to Mintel Menu Insights. If you combine the hot-and-spicy flavor profile with the runaway popularity of chicken sandwiches, nearly 3.76 billion of which are sold each year,1 the result is a truly powerful sales proposition. ...

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