SEATTLE Promising to “reignite the emotional attachment” with customers, Starbucks Corp. chairman Howard Schultz stepped back into day-to-day operations of the coffee giant on Monday, signaling a back-to-basics shift for the chain. In a flurry of communications with shareholders, financial analysts, employees and even customers, Schultz sketched out a strategy for strengthening what he called “the Starbucks Experience” while simultaneously bolstering the company’s financial ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!