As the lingering recession puts “affordable luxury” restaurant brands into the “unaffordable” category for many budget-cutting consumers, such operators are being forced to spin the notion of value to reposition their products as indulgences to weather tough times.Particularly in the once hotter-than-hot categories of gourmet coffee, frozen yogurt and upscale cupcakes, the playing field is rapidly shifting as consumers rethink how much they’re willing or able to pay for premium products they ...
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