High-end operators locked in a battle for dwindling dollar share are developing offbeat strategies to increase traffic and showcase more expensive menu items.Restaurateurs are offering such innovative options as dine-arounds in which co-ops of neighboring Boston restaurants each serve a single course to shared four-course-dinner customers. Elsewhere, breaks from upscale-dining tradition are seen in mix-and-match prix-fixe menus, more à la carte items, less-pricey wine lists and shareable ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!