Low-cost, high-margin soft drinks can be great check boosters, but it takes finesse to convince many diners to splurge. Operators say that mixing up the offerings and altering promotional tactics helps keep beverages top of mind — and harder to resist. “Any time there’s water on the table, there’s a missed opportunity,” said Kurt Hankins, senior vice president of culinary and beverage for LongHorn Steakhouse. So he makes sure that there’s always a ...
It’s free but we need to know a little about you to continually improve our content.
Why Register?
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!