For some time now, seasonal beers have been the most talked-about and best-selling segment of the burgeoning craft beer market, and rightly so. As a subset of craft beer, which in opposition to virtually all beverage alcohol trends grew by 7 percent last year, seasonals and specialties play a pivotal role in both garnering interest in and maintaining the freshness of a beer program. But it bears remembering that seasonal beers only work if they’re kept fresh, meaning that the beverage ...
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