La Madeleine, the 60-unit French café concept based in Dallas, has renovated a second unit using a fast-casual service model, replacing the cafeteria-style line in use for the chain's 27-year history with video menu boards and a single point of order. The second renovation opened at the end of May in Addison, Texas, and a third is planned for this fall in Virginia, according to Phil Costner, chief operating officer of La Madeleine. The renovations were introduced in a Dallas unit ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!