CKE Restaurants Inc., the parent company of Carl’s Jr. and sister brand Hardee’s, became well known for its buzz-generating ads that feature sexy celebrities and the company’s indulgent burgers. Most recently the company gained attention for the lack of models in bikinis in its new advertising campaign for hand-breaded chicken sandwiches. But whether touting an oversized burger or lower-calorie turkey burger, the company maintains its appeal to its target demographic by ...
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