Restaurant chains that sponsor Major League Baseball teams need a good promotional follow-through or their efforts will amount to a swing and a miss, according to chain executives and an expert on sports sponsorships.“It’s not enough just to splash your name on a [sports franchise] property anymore,” said Brett Boyle, a sports-marketing expert and marketing professor in the John Cook School of Business at St. Louis University. “There’s too many other sponsors out there getting in the way.”He ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Already registered? here.