DUBLIN Ohio Wendy’s has decided to scrap its “That’s Right” campaign, which made a ponytailed red wig the center of attention, and replace it with TV spots that focus on food. The new commercials, aired for franchisees today at their national meeting in Orlando, Fla., open and close with animated depictions of Wendy, the red-haired little girl featured in the chain’s logo. The body of the spots consist of “lingering, mouthwatering photography of Wendy’s premium quality food,” the ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?