DUBLIN Ohio Wendy’s International Inc., a division of Wendy’s/Arby’s Group Inc. and parent to the nation’s third-largest hamburger chain, has named the Kaplan Thaler Group its lead creative agency. Kaplan Thaler will handle Dublin-based Wendy’s advertising, media planning, digital marketing and restaurant activation.Kaplan Thaler was selected after an agency review involving five agencies, including kirschenbaum bond + partners, which had been Wendy’s lead agency since January 2008 and ...
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