DUBLIN, OHIO —Wendy’s International has named Saatchi & Saatchi as the lead agency of record on its estimated $300 million account, replacing McCann Erickson, which had handled creative duties since 2002 and created the “Do What Tastes Right” campaign. Wendy’s also has given some creative projects to Kirshenbaum Bond & Partners and assigned media planning and buying duties to MediaVest. All of the agencies are based in New York. ...
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