DUBLIN Ohio Wendy’s International Inc. said Friday it would review national advertising agencies to handle its approximately $300 million marketing budget. Chief marketing officer Ken Calwell said the review is the next phase of a “comprehensive turnaround plan” for Wendy’s, a process that began following the brand’s September 2008 merger with Arby’s parent Triarc Cos. Inc., which brought Calwell and chief executive Roland Smith aboard.“We knew back in September that we’d be ...
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