Twitter, the social-media micro-blogging platform, last week reported that The Wendy’s Co. of Dublin, Ohio, won its 2011 Golden Tweet honors for the most retweets for a less-than-140-character Father’s Day Tweet it had paid for. And on Tuesday, McDonald’s Corp. bought a “promoted tweet” for most of the day that foreshadows an upcoming Big Mac promotion, which also employs web and Facebook pages. “Wendy’s offered to donate 50 cents for every retweet, ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!