Wendy’s is testing a new line of premium burgers in the Las Vegas market named for the chain's founder, Dave Thomas, and promoting them with commercials starring his daughter. Dave’s Hot ’N Juicy Cheeseburgers feature a thicker, quarter-pound patty and new ingredients like crinkle-cut pickles on a buttered, toasted bun. The upgraded burgers are being advertised in Las Vegas as single-, double- and triple-patty varieties and are being tested at different prices, said Denny ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!