DUBLIN Ohio Wendy's broke a new TV advertising campaign during Wednesday's "American Idol" finale that focuses on freshness with the tagline, "Fresh, never frozen. Wendy's. That's right." The campaign is the first work for the 6,600-unit chain by New York-based Saatchi & Saatchi, which became the lead agency on Wendy's $300 million account in January.The debut spot, called "Kicking Trees," opens on a throng of people in a forest kicking trees. It cuts to a man wearing red pigtails to ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
 

Questions about your account or how to access content? 

Contact: Brian Galletta (813) 627-6722 Brian.galletta@penton.com or Desiree Torres (813)-627-6792 Desiree.Torres@penton.com

Already registered? here.