Restaurateur Jeff Sinelli signs his e-mails “best wiches,” and like the play on words in his chain’s name—Which Wich—there’s a double entendre there. The 38-year-old entrepreneur loves creating brands. Sinelli sold an earlier concept, Genghis Grill, in 2002 and took a yearlong hiatus, engaging in “deep, introspective searching” for his next move, but he had no doubt it would entail creating yet another winning restaurant chain. During that year he visited “hundreds of ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!
Questions about your account or how to access content?