DALLAS Which Wich founder Jeff Sinelli this month opened a new burger concept aimed at Hispanic customers. Sinelli Concepts, which debuted the 81-unit Which Wich sandwich chain in 2003, launched Burguesa Burger on May 5, or Cinco de Mayo. Sinelli also founded and later sold the Genghis Grill Mongolian-style-barbecue chain.Sinelli said the name “is derived from the Spanish word ‘hamburguesa,’ translated to hamburger. This will be the first true Mexican burger chain serving authentic ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.