COLUMBUS Ohio White Castle said it has tapped Zimmerman Advertising of Fort Lauderdale, Fla., to be its new ad agency as the 88-year burger brand seeks to evolve and attract "a new generation" of customers. Zimmerman, part of the Omnicom Group, replaces JWT and Mindshare, which had worked with White Castle for 15 years. The White Castle account is valued at $20 million. Kim Bartley, White Castle’s executive vice president of ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!

Questions about your account or how to access content?


Already registered? here.