NEWPORT BEACH Calif. “You don’t bring a microwaved wienie to a chili dog fight.” That’s the latest marketing taunt from Wienerschnitzel – the self-proclaimed “world’s largest” pup-in-bun chain – as it campaigns to build store traffic and put competitors who don’t grill their sausages in their place.The 353-unit, Newport Beach-based, all-franchised chain owned by Galardi Group is now promoting a “Big Original Chili Dog” with a sausage that is 84-percent larger than that used in the ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!