Wingstop Restaurant Corp. opened Tuesday its new Wingstop Sports concept in Brownsville, Texas, offering an expanded fast-casual menu and, for the first time, grilled items.
The 2,800-square-foot restaurant seats 98 customers and offers limited table service and a take-out counter.
“[Wingstop Sports] takes our great, original restaurant theme a step further with the addition of several new menu items, and combines that platform with a larger footprint for watching parties and more dine-in traffic,” Jim Flynn, president and chief executive of Richardson, Texas-based Wingstop Restaurant Corp., said in a statement.
The Sports unit offers more seating than a typical Wingstop restaurant, and more televisions for sports enthusiasts to watch games.
Troy Aikman, Wingstop spokesman, board member and retired Dallas Cowboys quarterback, led the opening ceremonies.
“The Rio Grande Valley is home to some of the most loyal and dedicated sports fans I’ve seen, so it’s fitting that we launch our new sports-themed concept here,” he said.
In addition to Wingstop’s wings in 10 proprietary flavors, the new Sports unit features a grill, appetizers, sandwiches, salads, sides and desserts. The unit also offers beers, wine and a new signature drink, the Spicy Mango Margarita.
Take a look at Wingstop Sports' menu; story continues below
Wingstop Sports is open from 11 a.m. to midnight daily.
Wingstop, which was acquired in 2010 by Roark Capital Group of Atlanta, has 510 restaurants in 34 states and Mexico.
Contact Ron Ruggless at ronald.ruggless@penton.com.
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