Powered by a streamlined, energy-efficient kitchen with fine-dining touches and a menu of organic, natural and local fare with modest prices, the popular new Yeah! Burger in Atlanta is shaping up as a potential growth vehicle in the fast-casual restaurant segment. “The customer response has been very positive,” said Erik Maier, a marketing and branding specialist who teamed with Shaun Doty, chef-owner of Shaun’s, a well-regarded casual neighborhood bistro in Atlanta, to ...

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