Are sugar-loving Americans in the nation’s heartland ready for the tart taste of newfangled “natural” frozen yogurt that’s become trendy in Los Angeles and New York?Though that question awaits a clear answer, many established and upstart frozen-yogurt chains that are opening shops from coast to coast are counting on the readiness of mainstream consumers. Although Los Angeles-based Pinkberry, launched in 2004 and now up to 58 units, has been garnering considerable publicity, it ...
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