This is a multi-part story on Yum! Brands' newest marketing strategies. See more coverage on Taco Bell, KFC and Pizza Hut. Yum! Brands Inc. exports successful restaurant concepts around the world, particularly to China. But after reporting second-quarter earnings last week, the company said it hopes to import some of its best international practices and reverse the disappointing performance of its domestic units. Weakened U.S. sales weighed down 2 percent comparable-sales gains in ...
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