In a marketplace battered by slumping sales and traffic and rising commodity and fuel prices, restaurateurs are turning to their beverage programs to help boost business and profitability. While creative alcoholic beverages can help bring a sense of fun and pizzazz to a restaurant, they can be extremely good sales generators, as well, according to Chicago-based research firm Technomic Inc. When it comes to adult beverages, as a general rule, the higher a restaurant’s average ...

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