The United States has become the single-largest market for wine, passing France last year, according to Impact Databank. Unlike France and other historically large markets such as Italy, per capita wine consumption is rising in the U.S. But American wine drinkers are not easy to understand, partly because there’s no such thing as a typical wine drinker. In fact, Constellation Brands, a global wine, spirits and beer producer and marketer, has determined that there are six types of ...
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