Since joining Dairy Queen as executive vice president of marketing in February 2012, Barry Westrum has been mindful of the quick-service chain’s storied heritage while staying focused on the brand’s present and future. Next year, the Minneapolis-based chain will celebrate its 75th anniversary as a brand, as well as the 30th anniversary of its iconic Blizzard treat. Yet Dairy Queen’s leaders constantly look to update and refresh both the brand and the Blizzard to stay ...

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