For First Watch Restaurants Inc. chief marketing officer Chris Tomasso, the breakfast-brunch-lunch concept’s greatest differentiator is its status as “The Daytime Café.” But that positioning occasionally complicates the job of the marketing department. “We find that we need to educate the consumer about our brand and offering,” Tomasso said in an email conversation with Marketing Executives Group board member Clay Dover. “We oftentimes find that ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!

Questions about your account or how to access content?


Already registered? here.