Plano, Texas-based Zoës Kitchen’s leaders like to say the brand was “born in the Mediterranean and raised in the South.” The fast-casual chain grew up fast in the past year, going public in April and announcing plans to rapidly grow off its base of about 120 restaurants. Vice president of marketing Rachel Phillips-Luther is the Zoës executive tasked with refining and explaining the brand’s Mediterranean positioning to thousands of new customers in new ...

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