When restaurant brands grow as fast as Dallas-based Genghis Grill has in the past few years, the task of scaling up branding and marketing can become more complex despite greater resources, chief marketing officer Ron Parikh said. Genghis Grill, a restaurant that tries to play in multiple dayparts by incorporating fast-casual and casual-dining elements into its build-your-own stir-fry concept, has grown to 105 locations in 23 states, increasing from approximately 80 units at the end of 2011. ...

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