Russ Klein has a lot of marketing experience. Before taking over as chief marketing officer at Atlanta-based Arby’s last year, he served as global marketing president for Burger King and held marketing positions at 7-Eleven, 7-Up and other consumer brands. Klein says he is not a marketer who jumps at the latest trend. Rather, he has developed an eye for playing the long game. A self-proclaimed brand turnaround specialist, Klein aims to take 3,400-unit Arby’s to the next ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!

Questions about your account or how to access content?


Already registered? here.