Jill McFarland Senior manager of digital and social media, Applebee’s, a division of DineEquity Inc. On Twitter: @Applebees According to Jill McFarland, senior manager of digital and social media at Applebee’s, her job is knowing the audience and making them feel like they are missing something if they are not in the Kansas City, Mo.-based chain’s restaurants. McFarland, who has been in her position for 15 months, also works with franchisees to develop local social ...

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