In the past few weeks I went from never having heard the business term “fail fast” to hearing it everywhere. It came up when I interviewed former McDonald’s executive Ed Rensi at his startup chain Tom & Eddie’s and when I listened to Kathy Benning of Buffalo Wild Wings address the Marketing Executives Study Group. Even if the term strikes me as new, the concept of businesses quickly correcting course when plans go awry has been around forever. So why am I hearing ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!