Fine-dining restaurants — often viewed solely as special-occasion venues — have a unique challenge when it comes to staying front of mind with customers. But for two of the three chains in this category, Ruth’s Chris Steak House and McCormick & Schmick’s, happy hour promotions have proven to be important vehicles for keeping them on their guests’ radars in between birthdays, anniversaries and expense-account meals. Conrad Lyon, senior equity analyst at ...
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