Restaurants are perceived as some of the most straightforward and simple businesses in the world, which has major implications for sales growth, according to a new “2013 Global Brand Simplicity Index” from Siegel + Gale. The New York-based global branding firm has found that when consumers view businesses as simple, they’ll be more likely to return or spend more money there. “Depending on the industry, up to 29 percent of people are willing to pay more for ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?