Restaurant customers have such firmly established ordering habits that, even though chains introduce as many new menu items and limited-time offers as ever, only 30 percent of customers would try something new, according to new research from The NPD Group. The Port Washington, N.Y.-based market research firm found in its latest report, “Menu Item Trial: Motivating First-Time and Repeat Orders,” that 70 percent of consumers surveyed this past October about their most recent ...
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