Restaurant customers have such firmly established ordering habits that, even though chains introduce as many new menu items and limited-time offers as ever, only 30 percent of customers would try something new, according to new research from The NPD Group. The Port Washington, N.Y.-based market research firm found in its latest report, “Menu Item Trial: Motivating First-Time and Repeat Orders,” that 70 percent of consumers surveyed this past October about their most recent ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!
Questions about your account or how to access content?